Rich Cleaner Podcast

In this episode, Timothy Paulson shares how the first 3 seconds of any marketing can lead to wealth when done right, or failure when done poorly. 

Show Notes

  • A tribute to the late Dan Kennedy.
  • You only get ONE chance to make a first impression.
  • The “3-second rule” to the most powerful marketing.  
  • Your prospects and clients need to know you are speaking to them.
  • Enter the conversation going on in the mind of your clients and prospect.
  • Timothy Paulson’s example of marketing for Chiropractors.
  • The THREE BIG questions you need to ask about every piece of marketing you do.
  • A look at and critique of different websites.
  • To get involved with the ELITE CLEANERS program:
    com/elite/secureorder.php

People Mentioned

  • Joe Polish
  • Dan Kennedy
  • Gary Halbert
  • Robert Collier
  • Eben Pagan

 Websites mentioned

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_79.mp3
Category:general -- posted at: 8:00am EDT

In this episode Timothy Paulson gives a SNEAK PEAK into Chapter 5 of Joe Polish’s exciting unreleased book, The Average Joe’s Marketing Book.

Show Notes

  • How to get Chapter 1 of Joe’s unreleased book for FREE: JoesMarketingBook.com
  • The difference between Unhappy, Satisfied and Happy Clients, and how to you can create HAPPY clients who keep doing business with you while referring others.
  • Are you in the “Transaction business” or the “Relationship Business” and what’s the difference? (It’s huge!)
  • Giving your clients something to talk about.
  • The incredible value of… client complaints! (Yes, really.)
  • How you can create Happy Client Experiences.
  • How Joe Polish creates RAVING FANS in his Genius Network

People Mentioned

  • Joe Polish
  • Mike Tubbs, AA Certified Services, Arizona

Book mentioned

  • The Average Joe’s Marketing Book by Joe Polish

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_78.mp3
Category:general -- posted at: 8:00am EDT

In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.”

Show Notes

  • Branding vs. Direct Response Marketing
  • How much $ do you need to brand your business?
  • What is branding?
  • What is direct response?
  • What companies should you imitate (and at what point in their history?)
  • Sy Sperling and Hair Club for Men’s branding secrets
  • Why some people love branding (it’s about accountability)
  • Billboard ads by lawyers - a complete waste of money?
  • Don’t look to become famous; look to make the sale.
  • Joe Polish’s “Is Selling Evil” presentation.

People Mentioned

  • Joe Polish
  • Ray Kroc
  • Phil Knight
  • Steve Jobs
  • Sy Sperling
  • Claude Hopkins
  • Robert Collier
  • Ogilvy
  • Dan Kennedy
  • Gary Halbert

Book mentioned

  • The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_77.mp3
Category:general -- posted at: 8:00am EDT

In this episode, Timothy Paulson shares insights on “the Marketing Power of Having Your Own Story of Transformation.”


Show Notes

Joe Polish’s “Jet Ski Story.”

Your “Story of Transformation” is one of the most valuable assets your business has.

Steps for creating your “Story of Transformation”

Where to use your “Story of Transformation.”

People Mentioned

  • Joe Polish
  • Phillips Brooks
  • Nightingale-Conant
  • Gary Halbert
  • Dan Kenney

Audio Program mentioned

Piranha Marketing: The Seven Success Multiplying Factors to Dominate Any Market You Enter by Joe Polish & Timothy Paulson


Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_76.mp3
Category:general -- posted at: 8:00am EDT

In this episode Timothy Paulson shares insights on “how to do marketing RIGHT?” based on Peter Drucker’s quote, “Marketing done right makes selling unnecessary.” 

 
Show Notes

“When marketing is done right, selling is unnecessary.”
-Peter Drucker

You must have a clear marketing starting point – understanding what your clients/prospects fear and what they desire

The power of Risk Reversal

“The CLANK of Value”

A great formula for a powerful marketing message

People Mentioned

Joe Polish

Peter Drucker

Dan Sullivan

Brian Kurtz

Dean Graziosi

Tim Copsey

Len Hume

Eben Pagan

Dean Jackson

Book mentioned

Overdeliver by Brian Kurtz


Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_75.mp3
Category:general -- posted at: 8:00am EDT

In this episode Timothy Paulson shares insights from a recent Elite Cleaners Group Best Practices Session he led, including the BIG question any marketer needs to ask.  


• Genius Network Annual Event: November 2-4, 2019
• The book, “The Road Less Stupid” by Keith J. Cunningham
• Marketing question: “What do you want?”
• Genius Network “Control Tool Audit”
• “When marketing is done right, selling is unnecessary.” 
-Peter Drucker
• Marketing samples for successful Cleaners
• Dean Jackson’s “9-word email”

People Mentioned 

• Joe Polish
• Keith J. Cunningham
• Peter Drucker
• Dean Jackson


Book mentioned

• The Road Less Stupid by Keith J. Cunningham 

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_74_-_What_do_your_clients_want.mp3
Category:general -- posted at: 5:02pm EDT

Episode Summary

In this episode Timothy Paulson shares the most iconic marketing headlines in history – along with 7 distinct headline formulas to create your own powerful marketing “secret weapons.” 


Show Notes

The 2018 and 2019 Genius Network Annual Events

• ELF (Easy, Lucrative & Fun marketing)

• The Ultimate Marketing Secret Weapon

• The Beatles “song titling formula” (and how it applies to headlines)

• Historically successful headlines, and their modern application

• Powerful emotional motivators

• When in doubt, start your headline with these two words.

• 7 Powerful Headline Formulas

• Many headline examples for the Cleaning Industry

• Joe Polish’s famous and trademarked headline

• The Elite Cleaner Program/The Rich Cleaner Program


People Mentioned


• Joe Polish

• The Beatles (Lennon, McCartney, Starr and Harrison)

• Eben Pagan

• Dale Carnegie


Books Mentioned


• How to Win Friends & Influence People by Dale Carnegie. 

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Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners by emailing timothy@joepolish.com

Direct download: RC_73_-_The_Ultimate_Marketing_Secret_Weapon.mp3
Category:general -- posted at: 8:00am EDT

Episode Summary

In this episode Dr. Sean Stephenson, the “3-foot Giant” shares remarkable success principles and strategies, many of which you won’t hear from anyone else.

 
Show Notes

  • The interesting backstory of Sean’s book
  • Sean’s website: SeanStephenson.com
  • Sean’s foray into the world of comedy
  • 3FootChef.com
  • Sean’s “INSPIRATION” comedy skit
  • Sean tells the story of his 2-minute video that went “Mega Viral” with 250,000,000 views!
  • Lessons from Sean’s quarter of a billion times viewed video
  • What Sean has done “right and wrong” with his videos
  • A better “call to action” Sean could use with the videos
  • “The One-minute Sean Videos” – where Sean posted them
  • The Genius Network’s “WHERE ARE YOU” Tool
  • “Progress = Happiness” (Tony Robbins)
  • Sean’s journaling process
  • How to be in a great mood
  • Focusing on your vision
  • Re-read your goals every day
  • How Sean mixes up his goals (short-term and long-term) together on the same page
  • Sean’s huge goals
  • How Sean’s mother’s question, “Is this going to be a gift, or a burden in your life?” changed the trajectory of Sean’s life
  • 10Kspeeches.com (Sean’s seminar)
  • Sean’s marketing strategies and tactics (14+ of them)
  • Sean’s STRONGEST marketing tool revealed.
  • Steve Martin’s famous quote: “Be so good they _______ ignore you.”
  • Sean’s personal growth plan
  • How to become REmarkable
  • What Sean offers to build his email list today
  • How Sean feels about the term “Hard Work”
  • Sean’s life’s purpose: “To rid the world of ______________.”
  • How Sean plans his day
  • How Sean’s days are like a “3-Act Play”
  • Sean’s major shift this year: “Stop trying to _________ things.  Improve instead of ________.”
  • How to love yourself

 


People Mentioned

  • Joe Polish
  • Steve Sims
  • Paul Colligan
  • Mindy Kniss
  • Benjamin Hardy
  • Tony Robbins
  • Jack Canfield
  • The Dalai Lama
  • Steve Martin



Books mentioned

  • Get off Your ‘But’: How to End Self-Sabotage and Stand Up for Yourself by Sean Stephenson.
  • Mistakes Were Made (But Not By Me) by Carol Tavris and Elliot Aronson

 


Rich Cleaner
is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: sean_stephenson__rc__72.mp3
Category:general -- posted at: 11:53am EDT

Episode Summary

 

In this episode world-class podcasting expert Paul Colligan parts the curtain to reveal his best insider secrets to Easy, Lucrative and Fun podcasts. 

 
Show Notes

  • “Podcasting Gold”
  • “Business Goals, Avatar Interest, Engaging Content
  • “4 Types of Podcast Shows” (Which is right for you?)
  • Engaging interview, Audience update, Part X of Y, and Action
  • How to build the Avatar
  • How to get opt-ins
  • How to start a podcast the right way
  • The game changes with the right introduction
  • Optimal length of podcast?
  • “Dial, Talk, Done”
  • For Paul’s handout, text the word NETWORK to 503-966-8066


People Mentioned

  • Joe Polish
  • Verne Harnish
  • Benjamin Hardy
  • Dean Jackson
  • Dan Sullivan



Books mentioned

  • How to Podcast Volume 4.0: 4 Simple Steps to Broadcast Your Message to the Entire Connected Planet Even if you Don’t Really Know What Podcasting Is by Paul Colligan

 


Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_71_Podcasting_ELF_Strategy.mp3
Category:general -- posted at: 4:35pm EDT

Episode Summary

Steve Sims has been called “The modern day Wizard of Oz” by Entrepreneur magazine.  Joe Polish said, “If you can dream it, Steve Sims is the guy who can make it happen.”  In this high energy episode, Steve shares his unique perspective on how to make dreams come true.

 Show Notes

  • The Bluefishing Playbook
  • #1: “Throw away the ‘________’.  Instead, ask ‘Why couldn’t it?’”
  • #6: “Nothing’s ever going to happen if it benefits only you.  Work for ___________, every time.”
  • #9: “Passion is something you have to discover.    Try stuff.  But never stop __________.”
  • #19: “Ugly works.  For Bluefishers, ugly means _____________.  It’s the opposite of overpolished, CGI and corporate.”
  • #35: “Enter Sponge Mode as often as possible.  Walk into a room to learn something new and say, ‘Hey, I’m an idiot right now, but I’m here to get just one ________ better’.”


Books mentioned

  • Bluefishing: The Art of Making Things Happen by Steve Sims.

 

People mentioned

  • Joe Polish
  • Dean Jackson
  • Neil Strauss
  • Ken Glickman
  • Mike Cline
  • Aydika
  • Andrea Bocelli
  • Jenny Kay

 


Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

 

 

Direct download: RC_70__BlueFishing-_The_Art_of_Making_Things_Happen_with_Steve_Sims.mp3
Category:general -- posted at: 5:25pm EDT

Episode Summary 

In this episode Jody Williamson helps you to see the right approach to selling and persuasion.  This follows the discussion on the wrong approach that came in Rich Cleaner episode #68.

 Show Notes

  • The Sandler Sales System
  • Bonding & Rapport
  • Upfront Contracts
  • Pain – Center Point
  • Qualification Process
  • Decision Process
  • Fulfillment (presentation)
  • Post Sale (confirming the sale)
  • 70/30 rule (Listening vs. talking)
  • “Showing up vs. Throwing up”
  • “Wimp Junction” – avoid it!


Books mentioned

  • The Contrarian Salesperson by Jody Williamson
  • You Can’t Teach a Kid to Ride a Bike at a Seminar by David Sandler

 


Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_69_-_How_to_Become_More_Persuasive-_with_Jody_Williamson_Part_2.mp3
Category:general -- posted at: 4:52pm EDT

Episode Summary

In this episode Jody Williamson helps you to see the wrong approach to selling and persuasion.  This prefaces the right approach to selling and persuasion that will come in Rich Cleaner episode #69.

 Show Notes

  • “ELF Marketing & Selling
  • “The Moveable Middle” in selling
  • “Old, Traditional Selling Model” (you can do better!)
  • Prospects have a “system” for dealing with salespeople
  • What is “unpaid consulting” and how to avoid it
  • “Prospect is parent, and salesperson is the child” is NOT good
  • How are you positioning yourself in selling situations?


People Mentioned

  • Joe Polish
  • David Sandler



Books mentioned

  • The Contrarian Salesperson by Jody Williamson
  • You Can’t Teach a Kid to Ride a Bike at a Seminar by David Sandler

 


Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_68_-_-How_to_Become_More_Persuasive-_with_Jody_Williamson_Part_1-.mp3
Category:general -- posted at: 12:19pm EDT

Episode Summary 

In this episode Bedros Keuilian shares his story of being raised in a Communist Country, abuse, leadership, achieving big things, and overcoming self-sabotage. 

Here’s a glance at what you’ll learn in this episode:

  • Bedros expands on what he presented at the 2017 Genius Network Annual Event
  • 6 Pillars of Leadership
  • Overcoming self-sabotage.
  • Big success

Show Notes

  • “Isolation and insolation”
  • Building a building a business empire
  • “Fight or flight”
  • Self-sabotage
  • Rage, Shame and Confusion
  • 6 Pillars of Leadership
  1. Lead from the _________
    2. Communicate ___________
    3.  Become clear on your _________
    4.  Be ______________
    5.  Becoming emotionally ______________
    6.  Be the type of leader to _________ a high performance team
  • How can you apply this to yourself and to your business?


People Mentioned

  • Joe Polish
  • Colin Powell

Books mentioned

  • The Body Keeps the Score by Bessel Van Der Kolk
  • Man Up by Bedros Keuilian



Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaners.com


Episode Summary

In this episode Dean Jackson’s “Magic 9-Word Email” is discussed with examples for Cleaners.  Also a discussion about contests, including the “Willpower Doesn’t Work Better Your Best Competition” in which Joe is giving away his personal Tesla.

Here’s a glance at what you’ll learn in this episode:

  • The Magic 9-Word Email
  • Several sample applications of the 9-Word Email
  • Joe’s Better Your Best Contest & past winners’ comments
  • The “Willpower Doesn’t Work Better Your Best Contest” featuring the book of Benjamin Hardy
  • How you can have a chance of winning Joe’s Tesla (he paid $130K for it when it was new 3 years ago).

Show Notes

  • “Are you still interested in…?”
  • “…would you like to join us?”
  • “Would you like to start…”
  • Better Your Best
  • Why Joe Polish is giving away his Tesla
  • How you can have a chance of winning Joe’s Tesla
  • How you can apply all of this to your Cleaning business


People Mentioned

  • Joe Polish
  • Dean Jackson
  • Steve and Caryn Cameron
  • Ron Osborn
  • Steve and Judy Ransom
  • Benjamin Hardy
  • Jennifer Hudye
  • Allison Maslan


Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaners.com

Direct download: Episode_66_The_Magic_9-Word_Email-_and_a_chance_to_WIN_Joes_Tesla.mp3
Category:general -- posted at: 12:43pm EDT

Episode Summary

This is PART 2 (of 2) of Craig Ballantyne sharing insights from his PERFECT DAY FORMULA.  In this episode Craig shares the final two of the FIVE PILLARS OF SUCCESS.

Here’s a glance at what you’ll learn in this episode:

  • The final two (of five) pillars of success on…
  • How to Triple Your Productivity
  • How to Start Your Morning
  • How to End Your Day…
  • …so that you can take back control of your life and success

Show Notes

  • The FIVE PILLARS OF SUCCESS
  • #1: Better Planning & Preparation Than Ever Before”
  • #2: “Professional Accountability”
  • #3: “Positive Social Support”
  • #4: “Meaningful _____________.”
  • #5: “The BIG ___________”

People Mentioned

  • Joe Polish
  • Bedros Keuilian


Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaners.com

Direct download: Rich_Cleaner_Episode_65_Craig_Ballantyne_Pt._2.mp3
Category:general -- posted at: 12:28pm EDT

Episode Summary

This is PART 1 (of 2) of Craig Ballantyne sharing insights from his PERFECT DAY FORMULA.  In this episode Craig shares the first three of the 5 Pillars of Success.

Here’s a glance at what you’ll learn in this episode:

  • How to Triple Your Productivity
  • How to Start Your Morning
  • How to End Your Day…
  • …so that you can take back control of your life and success

Show Notes

  • The Paradox of Freedom
  • The 5 Pillars of Success:
  • #1: Better _________ & _________ Than Ever Before”
  • #2: “Professional ____________”
  • #3: “Positive __________  ___________”
  • #4: “Meaningful _____________.”
  • #5: “The BIG ___________”


People Mentioned

  • Joe Polish
  • Dan Kennedy
  • Eben Pagen
  • Sean Stephenson
  • Bedros Keuilian


Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaners.com

Direct download: Rich_Cleaner_Episode_64_Craig_Ballantyne_Pt._1.mp3
Category:general -- posted at: 12:25pm EDT

Episode Summary And Feed Content

Timothy Paulson shares insights into how to have your best year ever.  Included are insights from the Genius Network, strategies to get more done, and how to implement the most important things in your business and your life.


Here’s a glance at what you’ll learn in this episode: 

• Strategies for making this your best year.

• A VERY HOT TOPIC of discussion at the most recent Genius Network Meeting and how it applies to you.

• Implementation!  How you can implement those things that’ll make the biggest difference in your business.Show Notes

• The Ivy Lee Method for efficiency

• Unique Ability• The Genius Network “Not to do List”

• What’s urgent for you right now?

People Mentioned


• Joe Polish

• Ivy Lee

• Charles M. Schwab

• Dan Sullivan

• Michelangelo


==========

Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at http://www.RichCleaners.com

Direct download: Rich_Cleaner_Episode_63_Tim_Paulson.mp3
Category:general -- posted at: 7:55pm EDT

Episode Summary And Feed Content  

Kevin Thompson appeared as a guest on an ELF Business Blueprint Coaching Program recently. 

This Rich Cleaner podcast episode is an excerpt from the discussion with Timothy Paulson during that Coaching session. 

Here’s a glance at what you’ll learn in this episode:  

  • Kevin shares the marketing that turned his Cleaning business around from failing to succeeding.
  • Kevin shares the inspiring and instructive story of his entrepreneurial journey.

Show Notes

  • 7 years fishing in Alaska
  • $200,000 in savings
  • Kevin’s Carpet Cleaning business story
  • Kevin’s “Free Room” marketing experience (mistakes vs. successes)
  • How to become a By Referral Only Cleaning company
  • Consumer Awareness Guides
  • Partnerships and collaborations
  • Extensions to Kevin’s business brought in an extra $12-$13K a month
  • Kevin’s a connector for Entrepreneurs
  • Kevin’s moonshot
  • Marketing and Business Development Tools Kevin used:
    • Free Room offer
    • Referral Programs
    • Consumer Awareness Guides
    • Partnership Arrangements
    • Genius Network – Kevin’s been a member for 10 years

People Mentioned

  • Joe Polish
  • Jeff Paul
  • Guthy-Renker
  • Naveen Jain 



===============================================

Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at http://www.RichCleaner.com

Direct download: RC_Episode_62_-_Kevin_Thompson.mp3
Category:general -- posted at: 9:22pm EDT

Episode Summary And Feed Content

Verne Harnish gave a scintillating 10-minute talk at the 2017 Genius Network Annual Event.  In this episode you’ll hear Joe Polish’s introduction of Verne, followed by several minutes of highlights from Verne’s talk at the event.  Timothy Paulson adds strategies of application of Verne’s talk to the Cleaning and Restoration industry (including how Joe applied this to his own Cleaning Business back in the 90s).


Here’s a glance at what you’ll learn in this episode: 

• Highlights from Verne Harnish’s presentation

• The #1 Job of Every OrganizationShow Notes

• “The greatest lesson in history is that we fail to learn from history.”

• An instructive story of Robert Taylor and “Soft Soap”

• What’s constraining you, and how can you get control over it?

• Where is the constraint in your business?

• Case Study of Joe Polish’s Cleaning Business, circa 1992

• What Joe identified as the constraints, and how he took control and changed the Cleaning Industry

• Where is the constraint in YOU, in your BUSINESS MODEL, and in your INDUSTRY?
Books mentioned


• Mastering the Rockefeller Habits

• Scaling-up (Rockefeller Habits 2.0)

• The Best Business Decisions Ever Made



 

Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaners.com

Direct download: RC_Episode_61_-_Verne_Harnish.mp3
Category:general -- posted at: 7:37pm EDT

Episode Summary

Tony Robbins appeared on stage with Joe Polish at the 2017 Genius Network Annual Event. 

In this episode Timothy Paulson shares insights into invaluable ideas shared by Tony. 


Here’s a glance at what you’ll learn in this episode: 

• Highlights from Tony Robbins’ presentation

• Stories to uplift and inspire you

 

Show Notes

• Tony has over 30 companies that combined do several billions of dollars a year. 

• Have passion for something.

• Do more than others will do. Give more than others will give. 

• Do things others aren’t doing in marketing.

• Find a way to stand out in the crowd.  

• Innovate through high price.

• Know more about your customer than they know about themselves.

• Find underserved markets and over-deliver.

• Change happens in a second.

• Bad judgment can lead to experience, and ultimately good judgment.

• What influences people?  It’s different with each person.

• Don’t influence the way it works for you – influence the way they are influenced.

• Get obsessive about who your ideal customer is.

• Who’s your ideal customer?   What do they want?

• The best companies are “made for winter.”

• IT’S A MATTER OF FOCUS  - Focus on negatives, and you’ll get it-Focus on positives, and you’ll get it  -Focus on what you WANT, and you’ll get it• Be the owner, not the operator of your business.

• Be obsessed with choosing great people.

• Build a business that doesn’t require you.

• #1 component of success:  HUNGER!

 

--------------------

Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can also learn more about the Elite Cleaners program at www.RichCleaner.com. Click on the links on the right of the page for more information and free resources.

Direct download: Episode_60_RC_Tony_Robbins.m4a
Category:general -- posted at: 1:38pm EDT

Episode Summary 

Joe Polish led his Genius Network Annual Event Nov. 3-4, and he and billionaire Naveen Jain shared the stage to discuss Moonshots. 

In this episode Timothy Paulson shares insights into Naveen’s remarks, including many inspiring quotes, with emphasis on how this applies to Cleaners and Restorers.

”
Here’s a glance at what you’ll learn in this episode: 

• Highlights from Naveen’s presentation

• Quotes that will inspire and instruct you

 

Show Notes

• Moonshots are different than a goal. 

• Joe’s introduction of Naveen.

• Definition of Moonshots.  

• What’s your calling, your purpose, what you’re dealing to die for. 

• Urgency to the matter. 

• When is the best time to plant a tree? 

• When is the best time to create a Moonshot? 

• The enemy to great, the enemy to your Moonshot.

• When will Naveen be on the moon? 

• How many it has to effect in order to be a moonshot? 

• How to find what you really care about. 

• “It’s easier to build a billion dollar company than a million dollar company.” 

• Where a moonshot comes from. 

• Avoid “the short game”  

• Fall in love with your _______________, not your product.  

• Play “the long game”.  • Getting stuck at $100,000,000. 

• The day you become ______________________ is the day you become successful. 

• Why Entrepreneurs are the next Superpower.  

• Naveen’s is the first company to have the permission to leave orbit and land on the moon.  

• What’s the kryptonite in your business?  

• What would you do to change the trajectory of the world? 

• Email at timothy@joepolish.com to let Timothy know your moonshot.




 

==========

Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can also learn more about the Elite Cleaners program at www.RichCleaner.com.  Click on the links on the right of the page for more information and free resources.  





Episode Summary

Joe Polish led his Genius Network Annual Event Nov. 3-4, and he began the event with an awesome speech.  In this episode Timothy Paulson shares insights into Joe’s speech, including many inspiring quotes, with the question of “how this applies to you?

”
Here’s a glance at what you’ll learn in this episode: 

• Highlights from Joe’s presentation

• Quotes that will inspire and instruct you

Show Notes

• Was this the best Genius Network Event ever?

• Shortcut to wisdom from Joe Polish

• The Metaphor of the Million-dollar race horse

• Einstein’s letter on the Theory of HAPPINESS• “The Magic happens outside the ____________________”

• Randi Zuckeberg.  Once a year she puts herself in a situation that immerses her in something _______________________.  

• What are you doing outside your comfort zone?  

• Two Kekich Credos to live by.

• Joe’s new favorite quote (from the Beatles).

• Several inspiring and instructive quotes.

• Joe asked a great question:  “What needs __________”

• ELF

• Bill Gates’ quote

• About authenticity

• Do we have the courage to be who we really ________

• Which of these quotes resonate with you the most?  (Email Timothy Paulson to let him know:  timothy@joepolish.com)

Quotes



“A calm and modest life brings more happiness than the pursuit of success combined with constant restlessness.”  -Einstein



“Life’s easy when you live it the hard way; it’s hard when you live it the easy way.”  -Dave Kekich



“You can have really good habits of doing bad things.”



“Popularity is fleeting, self respect is forever.”



“You can’t read the label of the jar you’re in.”  -Claude Hebert

“Focus is something you DO, not something you have.” 

“I’m not delusional, I’m an entrepreneur.”

“Be willing to destroy anything that is not excellent.”

“Life gives to the giver, and takes from the taker.”



“Amateurs wait for inspiration – pros do it with a headache.”

Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can also learn more about the Elite Cleaners program at www.RichCleaner.com.  Click on the links on the right of the page for more information and free resources.  


Joe Polish appeared on the stage of the 2016 Genius Network Annual Event with Dean Graziosi and Brendon Burchard.  Due to popular demand (we brought you part of their discussion in Rich Cleaner episodes #55 and #56), we bring you more of the discussion in this episode.  In this episode Brendon and Dean respond to Joe Polish’s query about their personal success rituals.

Here’s a glance at what you’ll learn in this episode:

  • Brendon’s personal success habits and rituals
  • Dean’s personal success habits and rituals
  • How this can change your life for the better.

 

Show Notes

  • 0:51 Own your morning
  • 1:05 Brendon’s morning rituals
  • 1:25: Plan the day
  • 1:45 Brendon goes through this ritual every single 50 minutes of the day,
  • 40:  Brendon’s never tired because he does this.
  • 3:42: Dean’s habits
  • 3:45: Dean’s morning health drink
  • 4:15: Dean’s two biggest shifts allowing to live in a beautiful state.
  • 4:46 Success traps
  • 5:35: Two things that Dean does every day besides the rituals.
  • 6:03: Switching from “have to do” to “get to do.”
  • 7:32: Brendon’s feelings about “hate” and “have to”
  • 8:24: Honor the struggle
  • 8:49: “You’ve lost the game of life if you do this.”

People mentioned

  • Peter Diamandis
  • Dan Sullivan
  • Tony Robbins
  • Lee Brower

 

Quotes

Small hinges swing big doors.

 

Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can also learn more about the Elite Cleaners program at www.RichCleaner.com.  Click on the links on the right of the page for more information and free resources. 

 

Direct download: Episode_57_RC_Podcast.mp3
Category:general -- posted at: 5:29pm EDT

Episode Summary And Feed Content

 

Joe Polish appeared on the stage of the 2016 Genius Network Annual Event with Dean Graziosi and Brendon Burchard.  Due to popular demand (we brought you part of their discussion in Rich Cleaner episodes #55 and #56), we bring you more of the discussion in this episode.  In this episode Brendon and Dean respond to Joe Polish’s query about their personal success rituals.

Here’s a glance at what you’ll learn in this episode:

 

  • Brendon’s personal success habits and rituals
  • Dean’s personal success habits and rituals
  • How this can change your life for the better.

Show Notes

 

  • 0:51 Own your morning
  • 1:05 Brendon’s morning rituals
  • 1:25: Plan the day
  • 1:45 Brendon goes through this ritual every single 50 minutes of the day,
  • 40:  Brendon’s never tired because he does this.
  • 3:42: Dean’s habits
  • 3:45: Dean’s morning health drink
  • 4:15: Dean’s two biggest shifts allowing to live in a beautiful state.
  • 4:46 Success traps
  • 5:35: Two things that Dean does every day besides the rituals.
  • 6:03: Switching from “have to do” to “get to do.”
  • 7:32: Brendon’s feelings about “hate” and “have to”
  • 8:24: Honor the struggle
  • 8:49: “You’ve lost the game of life if you do this.”

People mentioned

  • Peter Diamandis
  • Dan Sullivan
  • Tony Robbins
  • Lee Brower

 

Quotes

Small hinges swing big doors.

 

 

 

Rich Cleaner is a program for Cleaners and Restorers who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can also learn more about the Elite Cleaners program at www.RichCleaner.com.  Click on the links on the right of the page for more information and free resources. 

 

 

 

Direct download: Rich_Cleaner_Episode_56_-_Dean_G._Joe_P..mp3
Category:general -- posted at: 4:37pm EDT

Episode Summary

At the 2016 Genius Network Annual Event, Joe Polish was joined on stage for a high-level marketing discussion with marketing legends Dean Graziosi and Brendon Burchard.  This episode is a clip from a longer discussion, filled with best marketing practices to live by.

Here’s a glance at what you’ll learn in this episode:

Dean Graziosi’s comments:

  • Nothing sells better than these THREE foundational things: 1:20
  • Live in the mind of your prospects/clients. 2:05
  • Finish conversations they’re having, not that you’re having. 2:55
  • Your clients will love you, buy from you, when you do this. 3:32
  • When people feel understood, they’ll trust you and buy from you.
  • Dan Sullivan’s “DOS Conversation.” 4:35
  • Authenticity and Passion outdo everything else 5:15
  • Marketing “Delivery Systems.” 6:55

Brendon Burchard’s comments:

  • The challenge Brendon gave years ago: “If you’re not doing this, you’re not doing modern marketing… yet.” 7:15 
  • AND…”You’re not marketing if you’re not doing this today.” 7:30


Direct download: RC_Episode_53.mp3
Category:general -- posted at: 1:07pm EDT

Direct download: RC_Episode_52.mp3
Category:general -- posted at: 5:21pm EDT

Episode Summary

Timothy Paulson interviews Tim Copsey of Copsey Carpet Cleaning Company, LLC in Bend, Oregon.  Tim attended the August ELF Business Blueprint Event in Joe Polish’s Genius Network offices. 
 

Here’s a glance at what you’ll learn in this episode:

  • Tim Copsey’s biggest takeaways from the ELF Business Blueprint Event.
  • Marketing that got Copsey’s Carpet Cleaning Company 8-1 ROI
  • Timothy Paulson’s insights into optimizing your marketing
  • Tools to create an ELF (Easy, Lucrative and Fun) business


Show Notes:

  • Tim Copsey speaks of meeting Joe Polish in person at the ELF event.
  • The one question Tim was able to ask Joe personally.
  • Joe’s unique answer to Tim’s question.
  • Tim’s biggest takeaway for the ELF Event: The Not to Do List.
  • A critical question Tim asked of himself (and that each cleaner should ask)
  • Don’t step over gold coins in order to pick up Silver and bronze coins.
  • Tim got 8-1 ROI when he used this one letter.
  • Timothy Paulson shares strategy to optimize results from already successful sales letters.
  • Huge takeaway for Tim: Target Marketing.  Get real specific on your target market.
  • Comments about 3-Step letters and a referral system.
  • The next ELF Business Event – December 2017.

    People mentioned in this episode:
  • Joe Polish
  • Dan Kuschell
  • Sylvan Freed
  • Ken Copsey
  • Rory Fatt
  • Dan Sullivan
  • Babe Ruth
  • Bill Phillips
  • Dan Kennedy
  • Dean Jackson


Websites:

www.ElfBusiness.com/apply

Direct download: RC_Episode_51.mp3
Category:general -- posted at: 12:58pm EDT

 

*What Ron did in his business to go from $435,000 to $1.1 million.  0:55
*Ron will give insights for those who are thinking about getting        involved with Restoration, as well as to   those who are already doing Restoration Services. 1:20
*How many employees does doing Restoration require? 3:08
*The minimal equipment Ron started with.  3:23
*The main draw of doing Restoration. 3:33
*What you need to start marketing Restoration services. 4:30
*Great sources for referrals. 4:39
*What to expect when you first start out. 5:03
*Where to get the proper education. 5:40
*Getting the right information on the equipment you need. 6:00
*Speaking to an Adjuster (“Insurance Speak”) 6:10
*Understanding the psychology of it. 7:29
*For those already involved in doing Restoration. 8:02
*Best marketing you can do. 8:15
*A marketing strategy that made Ron a lot of money. 9:32
*The Rick Rascob “Water Tag” marketing strategy. 10:15
*The importance of getting your company foundation in order. 11:40
*Ideas to grow an existing Restoration company. 12:04
*Three main things to get into doing Restoration work. 15.00
*When a Cleaning company should wait to get into Restoration. 17:13
*Warren Buffett’s success secrets. 18:50
*Engaging Ron as a Consultant. 22:30
*Ron’s email:  ronosborne@cableone.net 23:45
*More details about the awesome “Water Tag” marketing strategy.  25:00
*The Elite Cleaners Program. 27:00

 

People mentioned:

Joe Polish
Rick Rascob
Warren Buffett

Books Mentioned:

Essentialism:  The Disciplined Pursuit of Less by Greg McKeown

Direct download: RC_Episode_50.mp3
Category:general -- posted at: 1:20pm EDT

Direct download: Rich_Cleaner_Podcast_49.mp3
Category:general -- posted at: 6:46pm EDT

Direct download: Episode_48_How_You_Can_Become_the_Babe_Ruth_of_the_Cleaning_Business..mp3
Category:general -- posted at: 7:48pm EDT


0:01 Introduction to the artist Buck Paulson

1:27 Highlights of Buck Paulson’s introduction to art

2:30 The 15 words that changed Buck Paulson’s life forever

3:30 PBS Television Artist (not Bob Ross!)

4:15 The text number to get a photo of The Young Michelangelo painting is: 801-416-3557 (Text the word ART)

4:55 Cleaning industry lessons from an old painting

6:40 “The Golden Proportions” method

7:25: Lesson 1. “Go to the Master…”

7:45: About Joe Polish

9:30: Story of a stolen painting

11:50: Lesson 2. Correcting the wrong stroke

13:30: Marketing principle: Testing

15:30: Lesson 3. High Expectations/Responsibilities to do your best

16:10: Lesson 4: Story of Appreciation; “Every time you paint a great painting…”

17:50: What are your expectations for yourself, and for your business?

19:00: Lesson 5: How signing a painting relates to your Cleaning business.

22:45: Lesson 6: Respecting the name of your Cleaning Company. Always do your best work.

23:50: How your employees should look and act.

25:00: How can you thank Joe Polish?

25:20: The Piranha Elite Cleaner Program

25:30: Lesson 7: “Go for it kid!”/Testing

26:00: Lesson 8: Story of humility and being teachable.

27:25: Having the right attitude of a Master Artist: “What can I learn from you?” Be willing to learn from anyone.


  • We “part the curtain” and reveal insider secrets shared in the $5K per person ELF Business Blueprint Workshop.
  • Joe Polish has Timothy Paulson and Dan Kuschell co-host the 2-day workshop. It’s held in the same room Joe holds his GENIUS NETWORK meetings.
  • Some amazing entrepreneurs from around North America have attended the ELF Business Blueprint Workshop.
  • It’s a room of collaboration where “everyone is getting smarter”
  • Dozens of industries have been represented by the attendees.
  • We went into the “GENIUS NETWORK ARCHIVES” and heard from Joe Polish, Dean Graziosi, Mike Koenigs and others via VIDEO from past Genius Network
  • Brian Jennings who played 13 years in the NFL (with the San Francisco 49ers) was a workshop attendee, and shared success insights (learned from the NFL) with the group.
  • We shared a Marketing Blueprint with 15 categories.
  • We discussed how “Questions are the Answer.”
  • Joe allowed us to share and use 6+ tools from Genius Network
  • Genius Network tool shared: Hot Seat
  • We discussed how to get more referrals
  • Genius Network tool shared: Where Are You?
  • Genius Network tool shared: What NOT to Do List
  • Genius Network tool shared: Elegant Ideas
  • Genius Network tool shared: Control Tool Audit
  • We discussed an awesome online client relationship tool: SKIPIO
  • Text the word WEB to 801-416-3557 in order to watch an hour long recorded webinar with Timothy and Randy Garn on SKIPIO.
  • Genius Network tool shared:  Your Genius Network
  • The Wrap up Tool (for great implementation)

 


+Answering the business phone live changed everything for the business.

+Important to have Systems +Plan for the entire year +Have mentors/be part of mastermind groups

+Have CRM as early as you possibly can! +Be involved with marketing

+Shoot High (have high goals and aspirations)

 

+FAILURE IS NOT AN OPTION.

+Nothing is perfect. Push through tough times.

+Things are not always ELF, and that’s okay.

+Will and tenacity make a big difference.

+Have a willingness to serve. We worked to BE THE BEST CUSTOMER SERVICE COMPANY CAN BE!

+NOT everyone is your client.

+INCREASE PRICES. (We got more business when we raised our prices. Perhaps it was a pride of spending thing for clients, or maybe we did a better job because our prices were hire).

+Solve problems right away.

 

+ “We were in a “mature stage” of our business…and got bored! We BOUGHT ANOTHER BUSINESS. We DOUBLED THE SIZE OF OUR BUILDING. We bought another truck mount. (This took us out of our boredom.)

+Have a uniform. Look like you are there to do business.

+CHALLENGE YOURSELF.

 

*Joined Platinum.

+ We IMPLEMENTED WHAT WE LEARNED.

+We used Joe’s 106 Strategies Manual.

   We didn’t try to do everything at once.

+We get marketing 80% right (it doesn’t have to be perfect before we do something)

+We offer Guarantees.

+We use the “Free room of cleaning” marketing approach

+We DOCUMENT our results/ TRACK IT ALL…

+We developed marketing plans.

+We use Client Newsletter (they help build relationships with clients!)

+“That which is measured improves. That measured and reported improves exponentially.”

 

 

All of this could be overwhelming. Pick two things to implement each month.

“Progress, not perfection.”

Incremental increases.

Luck is nothing more than being able to take advantage of an opportunity when it presents itself.

Put a little money away each month.

Don’t get overwhelmed. “Slow but steady” works.

HAVE SOME FUN!

Enjoy family and friends.

Add value to the world.


Have you ever wondered what separates failures and successes in the cleaning and restoration industry?  In this episode we are going to explore this idea by sharing the success tips with Cleaning and Restoration Company owner Ron Osborne of Osborne’s Carpet Cleaning as he is interviewed by Industry Expert, Timothy Paulson.

 

Here’s a glance at what you’ll learn from Timothy in this episode:

  • How Ron was able to use the easy-to-implement ideas that he learned from Piranha Marketing and his 18 year relationship with Timothy Paulson and Joe Polish to create an ELF Business
  • Discover how easy it is for you to become a part of the Elite Cleaners group and gain access to the latest Marketing ideas and strategies to expand your business.
  • Listen to Ron as he shares with you how he was able to spend less time working in his business and enjoying more time spent with family.

In this episode you will learn the Billion Dollar Success Secrets and how these secrets apply to your Cleaning and Restoration business.  You will discover how just one idea can change everything for you.  

 

Here’s a glance at what you’ll learn from Timothy in this episode:

  • The Success Story of the Hair Club for Men  (and what it means for your Cleaning and Restoration Business today)
  • Why it is better to be different than it is to be better
  • 11 Secret Success Strategies (that will be revealed over 2 episodes)
Direct download: RC_Episode_42_Billion_Dollar_Success_Secrets_Part_2.mp3
Category:general -- posted at: 3:00am EDT

In this episode you will learn the Billion Dollar Success Secrets and how these secrets apply to your cleaning and restoration business.  You will discover how just one idea can change everything for you.  



Here’s a glance at what you’ll learn from Timothy in this episode:

  • The Success Story of the Hair Club for Men (and what it means for your Cleaning and Restoration Business today)
  • Why it is better to be different than it is to be better
  • 11 Secret Success Strategies (that will be revealed over 2 episodes)
Direct download: RC_Episode_41_Billion_Dollar_Success_Secrets.mp3
Category:general -- posted at: 3:00am EDT

In this episode, you’ll hear from Mr. Timothy Paulson, Industry Marketing Expert, as he introduces Part 3 of his Immutable Laws of Success. Over the three part series, he will share with you how these principles can be used and applied by anyone, but will also share strategies specifically for those in the Carpet Cleaning and Restoring Industry.

 

Here’s a glance at what you’ll learn from Tim in this episode:

  • The Four Main Principles that are common in Highly Successful People
  • Recap of the first two parts of this series
  • The success story of the Hair Club for Men
  • Examples of Carpet Cleaners and Restorers who have seen immeasurable success from the mastermind alliance of Rich Cleaner.
Direct download: Rich_Cleaner_Episode_40_-_The_Immutable_Laws_of_Success__-_Part_3.mp3
Category:general -- posted at: 3:00am EDT

In this episode, you’ll hear from Mr. Timothy Paulson, Industry Marketing Expert, as he introduces Part 2 of his Immutable Laws of Success. Over the three part series, he will share with you how these principles can be used and applied by anyone, but will also share strategies specifically for those in the Carpet Cleaning and Restoring Industry.

 

Here’s a glance at what you’ll learn from Tim in this episode:

  • The Four Main Principles that are common in Highly Successful People
  • The story of a young man who went from Professional Baseball player to Master Artist by having these simple principles.
  • How you can transform your business with Rich Cleaner
  • And more…

 

Shownotes and links from this episode can be found at: www.richcleaner.com/39

Direct download: RC_Episode_39_The_Immudable_Laws_of_Success_Part_2_of_3.mp3
Category:general -- posted at: 3:00am EDT

In this episode, you’ll hear from Mr. Tim Paulson, Industry Marketing Expert, as he introduces Part 1 of the Immutable Laws of Success. He will share with you how these principles can be used and applied by anyone, but will also share strategies specifically for those in the Carpet Cleaning and Restoring Industry.

 

 Here’s a glance at what you’ll learn from Tim in this episode:

  • The Top 2 Indicators of where you will be 5 years from now
  • The story of Napolean Hill, Newspaper Reporter, and how his opportunity of a lifetime interview with Andrew Carnegie changed his life course in 29 seconds
  • The four principles of Think and Grow Rich, written by Napolean Hill in 1937
  • What is an ELF Business and why you want to have one over a HALF Business

Shownotes and links from this episode can be found at: richcleaner.com/38

 

Direct download: Rich_Cleaner_Episode_38_-_The_Immutable_Laws_of_Success__-_Part_1.mp3
Category:general -- posted at: 3:00am EDT

In The Age Of Social Media THIS Is Still Your Best Marketing Tool For Getting Tons of Repeat & Referral Business!

  • The Truth to this Statement: For Every Month That Passes That Your Client Doesn't Hear From You They Forget About You By 10%...
  • The Costly Mistakes To Avoid That Will Only Waste Your Money And Cause Your Repeat and Referral Business To Be An Epic Failure

Episode Links/references:

Use this FREE 'Test Strategy" to see whether the newsletter will work for your company

Free Sample of Piranha's Written-for-You, Monthly Client Newsletter:
http://joepolish.com/newsletter/ 

Direct download: RCP_Episode_037.mp3
Category:general -- posted at: 4:00am EDT

 The Silver Bullet that Doubles Your Business! (Part 2)

Episode #036 Featuring Joel Cohen, and Joe Polish

  • What is the "Silver Bullet" and how realistic is it to think that one thing can double your business in 120 days?!
  • This only works IF you __________.
  • This is something you absolutely need in order to get your business income to double. Hint: It's not something you can get from us - but we can help you to do it!
  • A tried and true blueprint for you to follow in when using your Silver Bullet that doubles your income in 120 days!

Episode Links/references: Get your template of the postcard discussed in Episode 36!

Is Selling Evil? - Whiteboard animation: https://youtu.be/ux7E3VtcIv4

Direct download: RCP_Episode_036.mp3
Category:general -- posted at: 4:30am EDT

Episode 35 Show Notes:

  • Industry giant, Legend Brands, reveals the key that makes their brands like Dri-Eaz, Sapphire Scientific, and Chemspec, some of the most successful products in the industry...and how you can use that same "key to success" in your business!
  • See how you can differentiate your business through excellent marketing and positioning, getting you more jobs than you can handle!
  • Find out how you can use the hundreds of templates and field-tested ways from Piranha Marketing archives to get more high-paying jobs.
  • Joe polish shares insights on getting customers that will revolutionize the way you think about business and how you go about attracting new clients!
Direct download: RCP035.mp3
Category:general -- posted at: 8:00am EDT

Episode 34 Show Notes:

  • A simple way to instantly increase your bottom line...and the reason why your profitability can make or break your business.
  • Is your service more of a Mercedes or a Hyundai. Knowing how your clients perceive your business is the first step to putting more money in your pocket!
  • See how using a "service package" helps you charge way higher prices while your customers are still confident they are getting a great value!
  • The one thing that stops price shoppers in their tracks...start using it now to make your life WAY easier.

 

Direct download: RCP034.mp3
Category:general -- posted at: 8:00am EDT

Episode #33 Show Notes:

  • Create bankable results through education based marketing.
  • Why "traditional, image-based" doesn't work as well, and how using direct response (education based) marketing can double or triple results!
  • See the difference between marketing and selling and how it can be the key to unlocking more profits.
  • Get step by step instructions on creating your own direct response ad to use in ANY media (print, online, etc)!

 

Direct download: RCP033.mp3
Category:general -- posted at: 8:00am EDT

Episode #32 Show Notes:

  • Learn how this one step in your sales process can increase the amount of jobs you get...without having to increase your leads.
  • "Selling is..." How you finish that sentence plays a big part in the amount of jobs you get. See how Lisa finishes that sentence and why it can be a huge part of your success.
  • See the powerful effect that an irresistible offer has on your prospects, and how you can create your own offer that will dramatically increase your sales.
  • There's one thing you likely are forgetting to do that's actually helping your competition to get jobs...We'll show the quick and EASY way to fix it!

Episode Links/references: Boost Your Sales! - Free Training Book: www.richcleaner.com/lisa

Direct download: RCP032.mp3
Category:general -- posted at: 8:00am EDT

Episode 31 Show Notes:

  • How to create a vivid vision for your company that can triple your profit in 3 years or less! It's easier than you think...and this is the perfect time of year to do it.
  • The benefits you'll see by changing the way you convince people to use your service...we'll show you what 90% of your sales message should be about...and why it could be costing you money unless you change it!
  • The power of an irresistible offer, and how you can use it to dramatically increase your sales.
  • How do you become more consistently effective in reaching your goals? The one hugely important factor that you need to incorporate to reach your business goals in lightning speed! 

Links/references: 

Vivid Vision Worksheet: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0ahUKEwix_MnGzrHJAhVJwWMKHWd8C44QFggmMAE&url=http%3A%2F%2Fwww.cameronherold.com%2Finc-download-pdf.php%3Fpid%3D38&usg=AFQjCNEdAvMNXoPi7yAn-e13fNRyPi-HyA

 

Direct download: RCP031.mp3
Category:general -- posted at: 8:00am EDT

Episode 30:

  • 1 Free Download of a Highly Effective Business Tool - Designed to help you reach your goals, this tool is used by some of the highest-level business owners in the world!
  • Proven Strategies…Not Just Ideas…But Actual Workable Strategies You Can Start Using Today To Increase Revenues!
  • Joe's $10K Multiplier Formula...A 3-Part “Formula” That When Applied To Your Business Will Be Worth A Minimum Of $10K To You This Year….Maybe Even This Month!
  • 5 Secrets To Success With One Of My Best Strategies…These 5 Secrets Take This Strategy And Make It Multi-Dimensional For You…That Way You Can Plug It Into Your Business For Instant Cash Flow
  • 5 Simple Ideas To Provide A “Wow” Experience For Your Clients…So You Can Charge More Money And Make More Profits Right Away!
  • Plus 4 Easy Step-By-Step Ways To Create Automatic Streams Of Income In Your Business. All of it Tailored To The "New" Business With Few Clients AND Customized For The "Older" Business With A Big Client List To Work With video:

https://youtu.be/wGSsWR3evQk

Direct download: rcp030.mp3
Category:general -- posted at: 8:00am EDT

Episode 29 Show Notes:

  • Get a simple, yet powerful, technique to create clarity about your goals...it's used by high-performing entrepreneurs to routinely get the best results!
  • 5 crucial questions to ask yourself before adding anything to your 2016 plan
  • The easiest way to take action and get results
  • What you should absolutely avoid when planning.
  • A resource for proven ideas to add to your 2016 plan

Questions to gain clarity:

  1. Where am I now?
  2. Where do I want to be?
  3. How am I going to get there?

Questions for choosing your action plan:

  1. What worked?
  2. How can I do MORE of this?
  3. What did NOT work?
  4. How can I correct or eliminate this? 
  5. What else could I add that’s proven to work?

Endless Resources for Proven Ideas That Work! https://www.joepolish.com/elite/secureorder.php

Direct download: RCP029.mp3
Category:general -- posted at: 8:00am EDT

Episode 28 Show Notes:

  • "I don't do any marketing...I only work by referrals"... Yes, but find how smart business owners are drastically boosting referrals by adding some simple MARKETING techniques.
  • Why referrals are one of the most profitable things to invest in.
  • 4 Easy Ways to Skyrocket Your referrals over the next 6 months!
  • How to ask for referrals...without feeling like you are asking for a favor from your clients
  • You get referrals already....How to get 4 times the amount!

Episode Links:

 

Direct download: RCP028.mp3
Category:general -- posted at: 8:00am EDT

Episode 27 Show Notes:

  • Why have people declared direct mail dead?...And what opportunity this means for you!
  • What can you learn from the examples of some of the world's largest companies when it comes to their use of direct mail?
  • Are you taking advantage of the Post Office's way to INEXPENSIVELY get your mail piece in front of your best prospects?
  • The three KEY factors that make a huge difference in the results you can get when using direct mail.
  • Get WAY better results with your mail piece when you answer this one basic question in your message!

Episode Links:

Every Door Direct Mail Webinar with Joe Polish and Joel Cohen  http://www.onlinemeetingnow.com/register/?id=0e721deddc&

Interview with Copy Writing Expert John Carlton http://ilovemarketing.com/episode-035the-one-with-john-carlton/ 

Direct download: RCP027.mp3
Category:general -- posted at: 8:00am EDT

Episode 26 Show Notes:

  • Find out why the questions and statements you ask yourself make a difference
  • Want better results? Ask better questions!
  • Why "talking to yourself" is not crazy...and is actually profitable! (when you say the right things)
  • How to break the boundaries of what you can accomplish with your business
  • Learn what others are doing to improve the process of getting online reviews...and why it's so profitable!

Episode Links:

Shad Helmstetter - What to Say When You Talk to Yourself http://amzn.to/1VrvhWu

Napoleon Hill - Think and Grow Rich http://amzn.to/1Ll8MDa

Piranha's Elite Cleaners Group https://www.joepolish.com/elite/secureorder.php

 

Direct download: RCP026.mp3
Category:general -- posted at: 8:00am EDT

 

  • The winning strategy for successful ad and marketing campaigns
  • Why typical ads "don't work"...and how to fix that!
  • The ultimate ad creation formula.
  • If a prospect thinks that all cleaning companies they are choosing from are equal...what is the ONE determining factor that differentiates you?
  • The two things your ad campaign must accomplish to get you high-paying clients on a regular basis.

Episode Links: Free Video Series on Marketing - http://LinkToGenius.com/RCP25

 

Direct download: RCP025.mp3
Category:general -- posted at: 8:00am EDT

Episode 24:

  • For many cleaning and restoration companies, joining a contest has resulted in DOUBLING their income! ...discover how you can do the same!
  • What makes contests so effective for those that participate?
  • Amazing ways to get results by using contests to motivate customers...and even to incentivize employees.
  • The most watched carpet cleaning success story on the web! (The direct results of being part of a contest)...and how this, just as easily, can be your results...
  • Contest prizes...and a chance to tell us what you'd want to win!

Episode Links:

Steve Cameron Video (coming soon)

Sandy Raskob video: https://www.youtube.com/embed/UuUujeR1c54

Direct download: RCP024.mp3
Category:general -- posted at: 8:00am EDT

  • The importance of VERIFIABLE reviews in your marketing...without them, you may be losing jobs.
  • What happens if your prospect does not believe your promises in your marketing?...You'll see exactly why this is a BIG issue and and EASY way to fix it!
  • The shocking statistics that show that your website can get WAY more jobs if you simply do this one thing...
  • See why posting reviews to social sites plays a huge part....and an easy way that you can do this!
  • When is the best time to collect a review? Does it really matter? A couple of true examples will show you why it matters...a lot!

Episode Links:

www.SoTellUs.com/richcleaner

Elite Cleaners Group: https://www.joepolish.com/elite/secureorder.php

Direct download: RCP23.mp3
Category:general -- posted at: 8:00am EDT

Episode 22:

  • How you can accomplish the important tasks that actually move your business forward....and do it in a fraction of the time!
  • The one thing that can let you succeed despite the "winds of adversity" you may be facing.
  • An easy way to get rid of overwhelm...in 5 minutes or less!
  • How planning plays a huge part....and a simple way that you can do this!\
  • Use your newly found tools of dealing with overwhelm to tackle these two marketing strategies which can bring in a huge cash flow surge!


Episode Links:

I Miss You Letter: https://richcleaner.leadpages.co/imy-optin-rcblog/

Done-For-You Newsletter to send to your clients: https://www.joepolish.com/order/healthyhome.php

Direct download: RCP022.mp3
Category:general -- posted at: 8:00am EDT

  • Working hard will only get you so far....unless you work hard at the RIGHT things!
  • How can you tell the REAL difference between owning your business and owning a "JOB".
  • What is Funnel Hacking....and how can you do it to reach your business goals faster!
  • Put forth less effort in your business and get better results - not only is it possible...but we'll show you exactly how to do it!
  • The ONE thing that get's you the lifestyle you want from your business. HINT: It is not a marketing strategy!

Episode Links:

dotcomsecrets.com

Russell Brunson's Complete Podcast #131:
http://marketinginyourcar.com/episode-131/

Complete Funnel Hacks for Carpet Cleaning and Restoration Companies:

Rich Cleaner System:
http://www.joepolish.com/NEWRichCleanerSystem/#kit

Piranha's Elite Cleaners Group:
https://www.joepolish.com/elite/full_benefits.php

Direct download: RCP021.mp3
Category:general -- posted at: 8:00am EDT

Episode 20:

  • The one thing that almost everyone is doing the wrong way...change this and you'll immediately get more leads from your website!
  • Why getting your prospect to take one tiny step toward committing to using your company, can easily lead to them taking the bigger step of choosing you.
  • A simple approach to what used to be a complicated problem of capturing leads from your website.
  • What is the perfect offer you can give to those visiting your website?
  • The exact words to say in the first email your new lead receives from you

Episode Links:

www.leadpages.net/richcleaner

Details on Why a 'FREE ROOM' works: http://richcleaner.com/19/

Direct download: RCP020.mp3
Category:general -- posted at: 8:00am EDT

Show Notes:
*What advice would you want to know from the owners of a $1 Million per year carpet and upholstery cleaning business?...you'll get your answers on this episode!
*The one offer that runs through 99% of their promotions...without implementing this they swear they'd never have gotten this far!
*How you can overcome stagnant growth - and get past a mindset (you likely have) that's stopping you.
The rule of reciprocity. Learn exactly how this rule works and you can leverage it to get the amount of referrals, reviews, and repeat business you should be getting.
*Why would Joel, who's started and sold two very successful carpet cleaning businesses, scrap everything he learned and do it THIS way instead!?
*Find out how to get a free sample of the promotion that has gotten $10 back for every $1 spent...for 10 years straight!

Episode Links:
Get the "Done-For-You" Client Newsletter that Len and Annette use in their business

Direct download: RCP019.mp3
Category:general -- posted at: 8:00am EDT

Show Notes:

  • How 3 simple strategies increased Tim's business by 150%!
  • What it takes to change your results to E.L.F. Easy, Lucrative, and F___ (tune in to find out!)
  • Find out how to overcome the challenges in putting direct response marketing into place...and why it is SO worth it!
  • A robotic business process that alleviates the mundane routine of answering the same questions from prospects...again and again.
  • An easy way to use good marketing to attract great Employees!
  • What advertisement got Tim $13 back for every $1 he invested? How you can get the strategy he used for FREE!

Episode Links:
I Miss You - Complete Strategy: https://richcleaner.leadpages.net/completestrategy/

 

Direct download: RCP018.mp3
Category:general -- posted at: 8:00am EDT

  • How the 80/20 rule lets you spend 80% less on advertising...but get way more jobs from it!
  • An easy way to identify and market to your best clients.
  • How to be sure your advertising message gets heard, and cuts through all the marketing "noise" to which your customers are exposed!
  • The best way to find your top clients AND, at the same time, get LOADS of work!
  • What NOT to do on social media.
  • The one thing that our most successful case studies would never give up
Direct download: RCP017.mp3
Category:general -- posted at: 8:00am EDT

  • Discover a 17 point checklist of things you can do to immediately enable higher prices in your business...without price resistance!
  • How to get your job ticket average $100 higher (or more!) without leaving your customers feeling like they got pressured.
  • An easy way to almost guarantee your prospect will leave a message when you cannot answer your phone live.
  • Get the link to an advertising piece that changes your phone prospect's questions from "How much do you charge?" to "I'd like to have you out, when are you available?"
  • A clever way (that actually WORKS) to get clients to refer you more.
Direct download: RCP016.mp3
Category:general -- posted at: 8:00am EDT

Show notes:

  • As you listen in today you’ll experience a stellar example of a Consumer's Guide for Truckmounts, as Mike Roden tours you through Sapphire Scientific's manufacturing plant:
  • See their ‘best practice’ that can translate into the way you provide service to your customers.
  • A key component in the quality of the heat exchanger they make that ensures it lasts and lasts…PLUS you’ll see how this quality in their work process should be a technique that you can apply when educating your customers about the quality of certain aspects of your service.
  • Sapphire’s unique selling point that differentiates their machines from all the others on the market.  Do you have a unique selling point for your service? And are you making it obvious so your prospects see the difference when you market your company?
  • Learn how having a consumer’s guide to your service is something that gives you an opportunity to educate and differentiate your service from all competition!
  • Special Bonus…find out how Joel almost got his head blown off!

Leave a comment:

http://RichCleaner.com/15

 

 

Direct download: RCP_Episode_015.mp3
Category:general -- posted at: 6:44pm EDT

  • How to use Search Engine Optimization the right way to drive lots of prospects to your website
  • What you absolutely need on your website to convert visitors to high-paying clients
  • A rock-solid way to determine what terms your prospects are using when they search for your service
  • How to use keywords in the right way on your website...do this wrong, and search engines will ignore your website!

 

Direct download: RCP_Episode_014.mp3
Category:general -- posted at: 5:33pm EDT

In Episode 13, Joe and Joel interview Amy Porterfield and they discuss:

  • The three reasons why it’s important to have Likes and Fans on Facebook (and how to quickly turn Likes into Leads with a simple 1 minute video)
  • Facebook 101: The key steps to follow when working with your Personal Profile and Fan Pages (and the perfect number of posts you should make per day), The strategy and etiquette to use when ‘friending’ and ‘unfriending’ people, and the biggest concerns and issues you must be aware of when it comes to online privacy and Facebook privacy
  • When you should and shouldn’t have multiple Facebook pages (and a unique way to use Facebook groups to offer exclusivity to your customers)
  • Amy shares her best ‘Facebook Time Management’ advice
  • How to make money with Facebook using Facebook ads (and the three types of ads you should use)
Direct download: RCP_Episode_013.mp3
Category:general -- posted at: 3:56pm EDT

In episode #12:

  • An in-depth discussion of the one strategy that successful cleaners would NEVER give up
  • Not using this one simple tool will actually cause you to lose repeat and referral business
  • See why this strategy is as important as fueling up your service vehicle, and equally as profitable!
  • Listen to real-life examples of those who are using this strategy to get higher job averages, better repeat business, and way more referrals!
  • Discover how the message of this strategy needs to the target the right audience…and why this makes such a huge difference in response when it’s done correctly
  • How to spend less than 1 hour getting this strategy out every month
  • Uncover one of the biggest the returns on your investment with by using this easy technique!
Direct download: RCP_Episode_012.mp3
Category:general -- posted at: 10:59am EDT

In episode #11, discover the benefits of:

  • Learn what Mike's real opinion is about Joe Polish
  • Find out the real deal with EthicalServices.com and just how ethical is it?
  • The one deciding factor to make your business a success
  • What's the craziest thing anyone has ever done with a truck mount?
  • Some of the biggest game-changers in our industry
  • The impact that exercising this one trait can have on your business and life
  • 3 key factors that work today to get more business you might be surprised that they are the same things that worked 30-years ago!

 

Direct download: RCP_Episode_011.mp3
Category:general -- posted at: 5:49pm EDT

Discover the benefits of:

  • Joe's #1 stealth marketing method that gives you a huge advantage over your competitors 
  • How to potentially double, triple, or even quadruple your business using direct mail
  •  A technology you can use to increase your sales (This "extreme customization" creates tailor-made, engaging messages that fit your prospects and customer almost perfectly)
  • A strategy Joe taught one of his past clients that brought in an additional $3,000,000.00 in revenue and how you can use it today to generate a BIG cash windfall
  • One of the most successful lead generation offers you can use that increases the number of people coming to you asking "When can I pay you to start?" instead of "How much do you charge?"
  • How to get paid higher prices, increase your repeat business, and have more customers and clients referred to you
  • The Power of Personalization: How to increase the relevance of your message in a way where customers and prospects can't ignore you
  • 600% INCREASE IN RESPONSE: A simple change you can make to your messaging that increased one business owners response rates by 600%...
  • What every business owner and marketer should know about "Every Door Direct Mail" (How it works, why it differentiates you, and how to do it right OR have it done right FOR YOU...)

 

http://richcleaner.com/10

Direct download: RCP_Episode_010.mp3
Category:general -- posted at: 11:56am EDT

GET ANSWERS TO THESE 11 MARKETING CHALLENGES:

  • How you can get more clients and not just more but higher paying clients!
  • How you can make (a lot) more money so you have a bigger cash flow and more profits and cash in the bank!
  • How you can get the financial means to hire employees so you can have more free time & even get off the truck
  • How you can easily charge higher prices to increase revenues instantly without losing business and still compete in the marketplace against low priced companies!
  • How you can break free from property managers these are often low paying and restrict your cash flow But how do you painlessly transition into high end clientele market?
  • How you can get more referrals and more repeat business without spending a fortune on advertising!
  • How you can create a stream of jobs without wasting money on ads that don't work
  • How you can break the cycle of the schedule and keep yourself booked solid all year long!
  • How you can build your business for longevity and value
  • How you can compete with so many other companies and become immune to the competition once and for all!
  • How you can turn your website into a cash producing machine without breaking the bank on high priced SEO!

 

Direct download: RCP_Episode_009.mp3
Category:general -- posted at: 4:46pm EDT

  • Dean reviews the most important and effective ways to use e-mail marketing
  • The five qualities of “5 Star Prospects and what you should do when you find them
  • The majority of prospects who don't buy from you can surprisingly make you financially free (Dean shares the techniques that make this a reality for you)
  • The type of e-mail you should send to your prospects on a regular basis that your prospects will be thrilled to get from you
Direct download: RCP_Episode_008.mp3
Category:general -- posted at: 3:59pm EDT

  • Dean shares the most effective way to create engaging relationships with your prospects and customers using e-mail
  • Dean explains what the prospect buying cycle is and Joe reveals how to make money from prospects who don't buy immediately
  • The 4 types of prospects your business will deal with and what you need to say to “5 Star Prospects to get them to buy
  • Joe discusses why psychology is more important than technology and Deans shares how thinking like a chess master can improve your e-mail marketing
  • How to identify people who are ready to buy from you now and make them the right offer
Direct download: RCP_Episode_007.mp3
Category:general -- posted at: 1:54pm EDT

  • Dean Jackson discusses the psychology of e-mail marketing that will get you better, faster, and more lucrative responses
  • The 9 word e-mail Joe sent to Sir Richard Branson and got a response in an hour (and how YOU can get a response from hard to reach people)
  • Dean Jackson shares his 3 part winning formula for e-mail marketing success
  • Why you must know your e-mail marketing outcome (and how it will make your autoresponders feel like a personal dialogue between you and your prospects)

 

Direct download: RCP_Episode_006.mp3
Category:general -- posted at: 5:37pm EDT

 

  • Where you can find reliable resources for what's cutting edge in the industry (BESIDES www.richcleaner.com).
  • Joels story of how reading a certain magazine made his carpet cleaning business go from broke (only making $35K per year) to $125K per year, in just 12 months!
  • What is it about carpet cleaning and restoration that can bring you happiness? HINT:It's not money!
  • What makes the difference between success and failure in cleaning and restoration?...the answer is different than you think!

 

Direct download: RCP_Episode_005.mp3
Category:general -- posted at: 8:05pm EDT

Joe Polish and Joel Cohen talk with ICRA Jim Holland and Barry Costa from the International Cleaning and Restoration Association about a NEW certification program called Performance Assessments.

  • Discover an industry trend that you'll definitely want to be a part of...or you might find yourself left behind!
  • A new - and BETTER - way you can evaluate your own (or your technician's) proficiency as a cleaner. You say your company is the best- Use this to PROVE it!
  • How you can use a new evaluation process to differentiate your company...and how to use good marketing to make sure your prospects and clients know about it!

 

Direct download: 004RichCleanerPodcast.mp3
Category:general -- posted at: 5:43pm EDT

Legend Brands' Brandon Burton : Using The Latest in Restoration Technology and Standards Can Make You A Rich Cleaner - #003
  • Brandon shares what being a "Rich Cleaner" means to him and why you have the power and ability to improve people's quality of life
  • After 18 years with Legend Brands, being in the industry for 23 years, and working with more than 6,000 cleaning and restoration professionals, Brandon reveals what he's discovered about having a successful, thriving cleaning and restorations business
  • Brandon discusses the latest cutting-edge technology and tools you can use to increase your efficiency and get more business
  • What to look for in Mobile Technology... and...2 needs you MUST satisfy if you want avoid being overwhelmed and have happy clients
  • An easy 24/7 referral system you can implement today with a mobile phone (This works even if you don't understand technology)
  • Brandon tells you what you need to know about Third Party Administrators so you can make informed decisions
  • A look inside Legend Brands new restoration technology that gets a lot more out of a lot less! (This new equipment is much more efficient. In fact, compared to 5 or 6 years ago, some of these new technologies are half the size of comparable units, but with a performance that is equal to or greater than a larger unit. This means you get access to technology that is lighter, smaller, uses less power, is easier to transport, and is less in the way...and that means a marketing advantage and lower costs for you!)
  • What Legend Brands is doing to help implement the S500 standards
  • 2 frustrations and annoyances property owners face when they have floods or fires - and new Legend Brands technologies that transform these frustrations and annoyances into a happy, delighted customers
  • How to be part of Legend Rewards and earn points for the Legend Brands products you ALREADY purchase (and how to get 2,500 Legend Reward points just for watching a special webinar that teaches you how to get more jobs and make more money)

 

Direct download: 003RichCleanerPodcast-Burton.mp3
Category:general -- posted at: 5:34pm EDT

Legend Brands’ Bill & Dennis Bruders Give Insights On What It Takes For Success In Carpet Cleaning & Restoration – #002
  • Bill, Dennis, and Joe discuss what it means to be a "Rich Cleaner" (and why being a great technical cleaner doesn't always mean you'll make a lot of money)
  • How to be more influential and engaging so you attract customers you love working with
  • The way Legend Brands provides tools and know-how to help cleaners improve their business, be more efficient and effective, and stay ahead of the curve
  • Why Legend Brands, Joe Polish and Piranha Marketing are partnering together (and how it will make you even more capable and profitable)
  • The biggest obstacle cleaners and restorers face and the key skill that overcomes it
  • If you're already spending money on chemicals and equipment, here's the unique way Legend Brands uses rewards to say "Thank You" to people in their Legend Brands family and how YOU can take advantage of it
  • How you can increase your productivity, do a better job, and reduce your overall costs
  • Did you know basically 4 different products will do 99.9% of your cleaning? It's true! Here's a FREE Chemspec guide used by hundreds of cleaners every day that tells you which product will get the job done - and you don't need to be a chemist to understand it (You can even hand this guide to your technicians...)
  • 3 units of your business you can immediately enhance and improve...and...the truth about having a successful, lucrative business most people don't talk about

 

Direct download: 002RichCleanerPodcast-Bruders.mp3
Category:general -- posted at: 5:20pm EDT

Joe Polish on How Just 30 Minutes per Week Can Make You a Rich Cleaner – #001

 

  • The story of how Piranha Marketing started and has helped professional cleaners and restorers around the world transform their business
  • How to build an E.L.F business™ (Easy, Lucrative, and Fun) with tried, tested, and true money-making strategies
  • Why there’s no relationship between being good and getting paid …and… what you can do to get paid more
  • Is selling evil? Joe shares how to think about selling and marketing so you sell more ethically (even if you hate sales) and feel good doing it
  • How Joel Cohen went from being a carpenter to making $125,000 a year in his cleaning business using plug-and-play direct response marketing
  • Ever had someone ask you “How much do you charge”? Joe shares how to turn that question into “When can you start?” (especially when you charge higher prices)
  • Does This Really Exist? A robot that delivers an educational, perfect pitch for your cleaning services…24 hours a day…7 days a week…AND sifts, sorts, and screens price shoppers? Yes! Joe shares how you can get one for yourself
  • Joe shares the only 3 things you need to sell your services
  • If you want people to do business with you, you must answer the #1 question in every consumers mind. Here’s what it is and how to correctly answer it…
  • How to increase your revenue by 25% by giving away a free room of carpet cleaning (This is a strategy used by smart, successful cleaners)
  • Think you can’t make $125,000/yr with one van? Think again. Joe shares how the highest grossing one truck operation does it.

 

Direct download: 001RichCleanerPodcast.mp3
Category:general -- posted at: 5:12pm EDT

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