In this episode, Timothy provides an overview of Joe Polish’s 2019 Genius Network Annual Event…including “Life or Death” ELF Marketing strategies revealed by one of the famous speakers at the Event.

Show Notes

• Joe Polish’s BEST EVER Genius Network Annual Event (an overview)
• “Life or Death” negotiating strategies that can be adapted to powerful marketing strategies for Cleaners and other businesses.

People Mentioned

• Joe Polish
• Chris Voss
• Dan Sullivan
• Keith Cunningham
• Susie Batiz
• Joe DeSenna
• John Carlton
• Craig Clemons
• Parris Lampropolis
• Richard Viguerie
• Brian Kurtz
• Jennifer Hudye
• Cameron Herold
• Michael Bernoff

 Book mentioned

• The Road Less Stupid by Keith Cunningham
• Never Split the Difference, by Chris Voss

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

In this episode, Timothy shares a single distinction that when implemented, changes broke Cleaners/entrepreneurs, to RICH Cleaners/entrepreneurs.

Show Notes

• Think & Grow Rich, by Napoleon Hill. What is the single distinctions advanced in the podcast that makes all the difference in the world?
• How to turn adversity into big opportunity.
• How to turn failure into something good.
• Every adversity has a seed for an equivalent or greater benefit.
• There is adversity in your life right now that can be turned to equal or greater benefit.

People Mentioned

• Napoleon Hill
• Andrew Carnegie
• Joe Polish
• Robin Sharma
• Stephen R. Covey
• Billy Graham
• Walt Disney
• Joel Osteen
• Tom Hopkins
• Miles Davis
• Napoleon
• Sean Stephenson
• Dale Carnegie
• Zig Ziglar
• William Shakespeare
• Dieter F. Uchtdorf
• Albert Einstein
• Benjamin Franklin

Book mentioned

• Think & Grow Rich by Napoleon Hill
• The RICH CLEANER System, by Joe Polish

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

In this episode, Timothy shares how Sean Stephenson’s life and legacy can help Cleaners and others become RICH – in business – and in all areas of life.

Show Notes

• How Sean Stephenson’s live and legacy can make you rich.

• Rich doesn’t just mean financial wealth.

• A tribute to Sean Stephenson, who passed away August 28, 2019.

• Sean’s memorial service, and Joe Polish’s comments about Sean

• Sean’s favorite quote: “This is not done to me, it’s done for me,” and how it applies to business and to every listener to this podcast.

• You can overcome whatever the odds are against you.  The experts can be wrong.

• Sean’s purpose was to rid the world of insecurity.

• Live with a sense of humor (Sean’s stand-up comedy)

• The power of love. 

• How all of this applies to YOUR business becoming more successful. 

• Some of Sean’s famous quotes.

• To get involved with the ELITE CLEANERS program:
  joepolish.com/elite/secureorder.php

People Mentioned

• Sean Stephenson

• Gregg and Gloria Stephenson (Sean’s parents)

• Joe Polish

Book mentioned

• “Get off Your ‘But’” by Sean Stephenson.

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com

In this episode, Timothy Paulson shares how the first 3 seconds of any marketing can lead to wealth when done right, or failure when done poorly. 

Show Notes

• A tribute to the late Dan Kennedy.
• You only get ONE chance to make a first impression.
• The “3-second rule” to the most powerful marketing.  
• Your prospects and clients need to know you are speaking to them.
• Enter the conversation going on in the mind of your clients and prospect.
• Timothy Paulson’s example of marketing for Chiropractors.
• The THREE BIG questions you need to ask about every piece of marketing you do.
• A look at and critique of different websites.
• To get involved with the ELITE CLEANERS program:
  com/elite/secureorder.php

People Mentioned

• Joe Polish
• Dan Kennedy
• Gary Halbert
• Robert Collier
• Eben Pagan

 Websites mentioned

• GeniusNetwork.com
• RichCleaner.com

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

In this episode Timothy Paulson gives a SNEAK PEAK into Chapter 5 of Joe Polish’s exciting unreleased book, The Average Joe’s Marketing Book.

Show Notes

• How to get Chapter 1 of Joe’s unreleased book for FREE: JoesMarketingBook.com
• The difference between Unhappy, Satisfied and Happy Clients, and how to you can create HAPPY clients who keep doing business with you while referring others.
• Are you in the “Transaction business” or the “Relationship Business” and what’s the difference? (It’s huge!)
• Giving your clients something to talk about.
• The incredible value of… client complaints! (Yes, really.)
• How you can create Happy Client Experiences.
• How Joe Polish creates RAVING FANS in his Genius Network

People Mentioned

• Joe Polish
• Mike Tubbs, AA Certified Services, Arizona

Book mentioned

• The Average Joe’s Marketing Book by Joe Polish

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.”

Show Notes

• Branding vs. Direct Response Marketing
• How much $ do you need to brand your business?
• What is branding?
• What is direct response?
• What companies should you imitate (and at what point in their history?)
• Sy Sperling and Hair Club for Men’s branding secrets
• Why some people love branding (it’s about accountability)
• Billboard ads by lawyers - a complete waste of money?
• Don’t look to become famous; look to make the sale.
• Joe Polish’s “Is Selling Evil” presentation.

People Mentioned

• Joe Polish
• Ray Kroc
• Phil Knight
• Steve Jobs
• Sy Sperling
• Claude Hopkins
• Robert Collier
• Ogilvy
• Dan Kennedy
• Gary Halbert

Book mentioned

• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

In this episode, Timothy Paulson shares insights on “the Marketing Power of Having Your Own Story of Transformation.”

Show Notes

Joe Polish’s “Jet Ski Story.”

Your “Story of Transformation” is one of the most valuable assets your business has.

Steps for creating your “Story of Transformation”

Where to use your “Story of Transformation.”

People Mentioned

• Joe Polish
• Phillips Brooks
• Nightingale-Conant
• Gary Halbert
• Dan Kenney

Audio Program mentioned

Piranha Marketing: The Seven Success Multiplying Factors to Dominate Any Market You Enter by Joe Polish & Timothy Paulson

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

In this episode Timothy Paulson shares insights from a recent Elite Cleaners Group Best Practices Session he led, including the BIG question any marketer needs to ask.  


• Genius Network Annual Event: November 2-4, 2019
• The book, “The Road Less Stupid” by Keith J. Cunningham
• Marketing question: “What do you want?”
• Genius Network “Control Tool Audit”
• “When marketing is done right, selling is unnecessary.” 
-Peter Drucker
• Marketing samples for successful Cleaners
• Dean Jackson’s “9-word email”


People Mentioned 

• Joe Polish
• Keith J. Cunningham
• Peter Drucker
• Dean Jackson


Book mentioned

• The Road Less Stupid by Keith J. Cunningham 


Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Episode Summary

In this episode Timothy Paulson shares the most iconic marketing headlines in history – along with 7 distinct headline formulas to create your own powerful marketing “secret weapons.” 


Show Notes

• The 2018 and 2019 Genius Network Annual Events

• ELF (Easy, Lucrative & Fun marketing)

• The Ultimate Marketing Secret Weapon

• The Beatles “song titling formula” (and how it applies to headlines)

• Historically successful headlines, and their modern application

• Powerful emotional motivators

• When in doubt, start your headline with these two words.

• 7 Powerful Headline Formulas

• Many headline examples for the Cleaning Industry

• Joe Polish’s famous and trademarked headline

• The Elite Cleaner Program/The Rich Cleaner Program


People Mentioned


• Joe Polish

• The Beatles (Lennon, McCartney, Starr and Harrison)

• Eben Pagan

• Dale Carnegie


Books Mentioned


• How to Win Friends & Influence People by Dale Carnegie. 



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Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners by emailing timothy@joepolish.com